New Balance is an American shoe company founded in 1906. The company is known for producing high-quality athletic shoes and apparel for running, walking, and casual wear. New Balance shoes are known for their comfortable fit and durable construction, and are often recommended by fitness experts and athletes. The company prides itself on manufacturing shoes in the USA and UK, and is committed to sustainability, with a number of environmentally friendly and ethical practices. New Balance has a wide range of shoe models catering to different needs such as running, walking, hiking, and training. Some of their most popular models include the 990, 993, 996, and 997. They also have a wide range of lifestyle shoes that cater to casual wear and fashion.